TikTokで爆発的人気、年間売上90億円の「スポーツ玩具」を生んだ30代起業家

TikTok is exploding and popular, and annual sales of 9 billion yen Active toys are born in your 30s, and are you entrepreneurs a 30-year entrepreneurs?

TikTok is exploding and popular, and annual sales of 9 billion yen Active toys are born in your 30s, and are you entrepreneurs a 30-year entrepreneurs?
ここ数年、TikTokなどのSNS上で注目を集め、6000万ドル(約88億円)近くの年間売上高を達成し、人気のフィットネス玩具となったのがBoxbollen(ボックスボーレン)と呼ばれる製品だ

The recent years have gathered attention on social media such as TikTok, achieving high annual sales of 60 million dollars (approximately 8.8 billion yen), and became the popular fitness toy for the popular fitness toy, a product called Boxbollen.

The recent years have gathered attention on social media such as TikTok, achieving high annual sales of 60 million dollars (approximately 8.8 billion yen), and became the popular fitness toy for the popular fitness toy, a product called Boxbollen.
頭に巻いたバンダナに紐でつながれたボールをパンチするだけのこの製品のプロモーション動画は、リアリティ番組でスターになったクロエ・カーダシアンや、元サッカー・イングランド代表のウェイン・ルーニーらを起用して、それぞれ600万回以上の再生回数を記録した

This promotional video of Seihin, which simply punches a ball tied with a string of strings on a bandana that has been wrapped around it every moment, has tried to use Khloe Kardashian, who became a star on the reality show Bangumi, and Wayne Rooney, who originally played soccer and England national team members, to record the number of times they played over 6 million times each.

This promotional video of Seihin, which simply punches a ball tied with a string of strings on a bandana that has been wrapped around it every moment, has tried to use Khloe Kardashian, who became a star on the reality show Bangumi, and Wayne Rooney, who originally played soccer and England national team members, to record the number of times they played over 6 million times each.
さらに、昨年11月に世界最高峰の総合格闘技団体とされる米UFCのスター選手、コナー・マクレガーを起用した動画の再生回数は、1700万回を突破したスウェーデンを拠点とするBoxbollenを共同創業したヤコブ・エリクソン(35歳)は、特許を持たない極めてシンプルなこの製品を、ほぼすべてセレブの知名度のみに頼って宣伝している

Furthermore, last November, the video featuring Conor McGregor, a star player from the UFC, who is the world's highest-ranking martial arts team, has been appearing in November, and Jacob Ericsson (35), who jointly founded Sweden-based Boxbollen, which has surpassed 17 million times, has promoted the extremely simple product, which has no patents, almost all of which have been relied on celebrity renowned.

Furthermore, last November, the video featuring Conor McGregor, a star player from the UFC, who is the world's highest-ranking martial arts team, has been appearing in November, and Jacob Ericsson (35), who jointly founded Sweden-based Boxbollen, which has surpassed 17 million times, has promoted the extremely simple product, which has no patents, almost all of which have been relied on celebrity renowned.
「新しいセレブを毎年確保できなければ、見せるべきコンテンツがなくなり、有料広告のエンジンを回すツールがなくなってしまう」と彼は語る

If we can't secure new new celebrities every year, there will be no content to watch and no tools to run the paid advertising engine, he says.

If we can't secure new new celebrities every year, there will be no content to watch and no tools to run the paid advertising engine, he says.